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Inspiration: Be prepared to capture it, because it's everywhere

If you ever feel like you want to, or need to, write something, but don’t have any good ideas for what to write, John Jantsch has some advice:

Creating content has always been a good idea, if you’ve got a business, at least one that wants and needs customers, then you need to create lots of relevant content - a blog just happens to make the process a whole lot easier. So, stop thinking about it so much and start writing.

Write what? - everything that happens to you is content if you let it be.

Everything you think, say, read, see, smell, taste, hear, encounter - it’s all there waiting for you to turn into something useful for your business. All you have to do is apply it. Life practically vomits content fully at your feet if you just pay attention. Yeah but, yeah but, yeah but, - stop whining and start paying attention with this new radar and watch what happens to your brain.

Jantsch recommends carrying a notebook wherever you go, and making a habit of jotting down notes about whatever strikes you at any given moment. Granted, that’s not always easy to do—for example, when you’re driving (and that’s where something like Jott comes in handy). I’ve recently re-started my journaling habit, and following the advice of Julia Cameron, I’m making myself write three pages worth the first thing in the morning, every day.

I’m not going to tell you that every little note you write down or every journal entry is something you’ll want to use as the seed of an article or blog entry. But I think that, if you begin active note-taking and journaling, you will find that you won’t need to fall back on the “I don’t know what to write” excuse as often.

Posted on Thursday, June 7, 2007 at 10:16AM by Registered CommenterRoy Jacobsen in | CommentsPost a Comment

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