A smidgen of typography
After you’ve carefully crafted your text, take a moment to think about your typography. The pains you took to write something can be rendered moot by a bad choice in type face or leading (line spacing). Mister Thorne illustrates with a law firm’s marketing brochure.
For one, the copy is set with no leading at all. The lines of copy are too close together, which reduces readability. And that’s not good — not if the idea is to get people to read the brochure.
Read the whole thing. It’s an interesting exercise as Thorne walks through this typographical redesign.
Posted on Thursday, March 22, 2007 at 04:46PM
by
Roy Jacobsen
in Elsewhere on the Web
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Roy Jacobsen
in Elsewhere on the Web
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